如果選擇在大學附近開小吃店，那你要了解你的小吃店目標消費群就是大學生，要想生意好，除了產品的口味年輕人喜歡，你還要了解大學生對于小吃店的需求，只有“投其所好”，才能吸引大學生的注意，前來你的小吃店消費。

If you choose to open a snack shop near a university, you need to understand that your snack shop's target consumer group is college students. In order to do business well, in addition to the taste of the products that young people like, you also need to understand the needs of college students for snack shops. Only by catering to their preferences can you attract the attention of college students and come to your snack shop for consumption.

大學生對于小吃的需求：

College students' demand for snacks:

價格實惠：雖說現在大學生對于美食的需求越來越高，也在追求生活品質，但是大部分大學生經濟能力有限，所以，學校附近的小吃店價格是影響消費者選擇的重要因素。

Affordable prices: Although college students have an increasing demand for delicious food and are pursuing a higher quality of life, most of them have limited economic ability. Therefore, the price of snack shops near schools is an important factor affecting consumers' choices.

色香味美：在這個看顏值的時代，色香味俱全的小吃店對于大學生來說是有著難以抗拒的吸引力。

Beauty in color, aroma, and taste: In this age of beauty, snack shops that offer a perfect combination of color, aroma, and taste have an irresistible appeal to college students.

干凈衛生：食品衛生，越來越受到人們的關注，特別是小吃行業。

Clean and hygienic: Food hygiene is receiving increasing attention, especially in the snack industry.

環境優美：開在大學門口的小吃店最好有就餐空間，室內的就餐環境設定要符合年輕人的喜好，做出一些簡約、溫馨、創意的設計來吸引大學生。

Beautiful environment: It is best for a snack shop located at the entrance of a university to have dining space, and the indoor dining environment should be designed to meet the preferences of young people, making some simple, warm, and creative designs to attract college students.

如果選擇開在商場里，那小吃店的類型有一定的限制，在選址之前，要了解清楚你的小吃類別商場里是否允許開店，選擇在商場里開小吃店，需要注意一下幾點：

If you choose to open a snack shop in a shopping mall, there are certain restrictions on the type of snack shop. Before selecting a location, you need to understand whether your snack category is allowed to open a shop in the mall. When choosing to open a snack shop in the mall, you need to pay attention to the following points:

商場里是人口密集的地方，人員比較雜，你要了解到，您自己經營的小吃主要針對哪些消費群體，再根據你所了解到的客源問題進行做一個分析，說明你是開的一家小吃店，那你經營的小吃，在價位上一定不要太高。

The shopping mall is a densely populated area with a variety of people. You need to understand which consumer groups your own snacks are mainly targeted at, and then analyze the customer source issues based on your understanding. It is important to note that you are running a snack shop and the prices of your snacks should not be too high.

對小吃來講，很直接的體驗就是吃，小吃口味永遠是餐飲行業的第一競爭力，那不同消費人群在口味上也是不同的，因此，任何的美食都是有著目標消費人群的，尤其對新手來講，在開小吃店之前一定要評估店面地址所在的商圈客源是否是小吃的目標人群。

For snacks, the most direct experience is eating. Snack taste is always the first competitive advantage of the catering industry, and different consumer groups have different tastes. Therefore, any food has a target consumer group, especially for beginners. Before opening a snack shop, it is necessary to evaluate whether the customer base of the business district where the store is located is the target audience for snacks.