1、品牌屬性，選擇品牌如果同行競品太多，沒有什么優勢那最好不要選擇，比如麻辣燙、炸雞這種基本滿大街都是你再做就很難，如果是大健康品類或許更有吸引力，而且往后五到十年就是健康產業發展的最佳時機。

1. Brand attribute, brand selection If there are too many competing products in the same industry and there is no advantage, you'd better not choose a brand. For example, Spicy Hot Pot, fried chicken, which are basically full of streets, will be difficult for you to do again. If it is a big health category, it may be more attractive, and the next five to ten years will be the best time for healthy industry development.

2、品牌公司是否有完整的扶持體系。大的品牌公司從前期的門店選址、人員培訓、完善的管理、新穎的營銷，后期扶持等。

2. Does the brand company have a complete support system. Large brand companies start with early store location selection, personnel training, sound management, innovative marketing, and later support.

3、完善的供應鏈體系，一個品牌想做大做強，必須達到標準化的，這樣才能更快的復制，如果能搭配預制菜這種就更好了。

3. A complete supply chain system requires a standardized approach for a brand to grow and strengthen, in order to replicate faster. It would be even better if it could be paired with pre made dishes.

4、不斷的研發和技術更新，社會進步消費者的購買欲和消費觀也在變化，品牌需要不斷推陳出新，不斷滿足消費者需求和對于其他技術方面的提升，比如可視化餐廳，小程序中可以看到店鋪情況等等。

4. With continuous research and technological updates, social progress has led to changes in consumer purchasing desires and attitudes. Brands need to constantly innovate, meet consumer needs, and enhance other technological aspects, such as visualizing restaurants and displaying store information in mini programs.

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