餐飲競爭大怎么經營才能突圍？如何從同業競爭中反擊？一位朋友開了一家火鍋店，四五個人的價格不到200元。過去兩年生意一直很好。直到今年，這家魚火鍋店一直在做火鍋生意。但我朋友的生意突然變壞了。如何管理飲食是我朋友的一個小問題，如何反擊競爭？這個問題在網上搜索一些信息，希望能對你有所幫助。

How to break through the competition in catering industry? How to fight back from the competition? A friend opened a hot pot shop, the price of four or five people is less than 200 yuan. Business has been good for the past two years. Until this year, the fish hot pot shop has been doing hot pot business. But my friend's business suddenly went bad. How to manage the diet is a small problem for my friend. How to fight back the competition? This question searches some information on the Internet, hoping to be helpful to you.

如何餐飲企業，同業競爭如何反擊？

How to counter the competition of catering enterprises?

雖然目前的餐飲行業有較大的市場空間，但也有許多相同類型的餐館商店，同行之間的競爭激烈。面對如此嚴峻的市場形勢，企業家如何利用餐飲投資的理念突出了商店的優勢，讓消費者選擇來商店？

Although the current catering industry has a large market space, there are many restaurants and stores of the same type, and the competition among the peers is fierce. Faced with such a severe market situation, how can entrepreneurs make use of the concept of catering investment to highlight the advantages of stores and let consumers choose to shop?

一、為了避免同類競爭的"重災區"，應首先進行選址。很多人認為，商圈在人流集中，食品街和其他地方都是餐飲商店的好位置，事實上，由于這些地方比較大，餐飲也非常集中，也就是說，競爭更加激烈，所以打開餐廳不需要選擇住在這里的地方。

1、 In order to avoid the "severe disaster area" of similar competition, the site selection should be carried out first. Many people think that the business district is a good place for restaurants because of the concentration of people, the food street and other places. In fact, because these places are relatively large and the catering is also very concentrated, that is to say, the competition is more fierce, so you don't need to choose the place to live here to open the restaurant.
             

二，除了考慮人流外，還需要考慮到人流，也就是被餐飲消費的人和目標乘客群體，因為時間的關系，你能看到一些地方的人流來比較他們，但是沒有很多人去想食物和飲料了。

2、 In addition to considering the flow of people, we also need to consider the flow of people, that is, the people consumed by catering and the target passenger group. Because of the time, you can see the flow of people in some places to compare them, but not many people think about food and drink.

裝修一定和周圍的餐館不一樣。要突出餐廳的主題特色，特別是招牌。在很多地方，除了名字，招牌都是一樣的。感覺像是批發。他們沒有任何特征，更不用說任何程度的認同。因此，在裝修方面，一定要區別于周圍的餐廳，因為人們首先會從視覺的角度注意到這個特別的餐廳。*好能邀請專業的設計就是設計。除了外觀裝飾要符合審美潮流外，餐廳內部環境也不能差，要符合實用性，為消費者營造一個舒適的就餐環境。

The decoration must be different from the restaurants around. Highlight the theme of the restaurant, especially the signboard. In many places, except for the name, the signs are the same. It feels like wholesale. They don't have any characteristics, let alone any degree of identity. Therefore, in terms of decoration, it must be different from the surrounding restaurants, because people will first pay attention to this special restaurant from the visual angle* Good to invite professional design is design. In addition to the appearance decoration to meet the aesthetic trend, the internal environment of the restaurant can not be bad, to meet the practicality, to create a comfortable dining environment for consumers.

產品要創新。這道菜是一家食品飲料店的核心，味道肯定是好的，滿足了廣大消費者的口味，同時也注重口味的穩定性。有些餐館可能有很好的味道，下次你去的時候，你會發現味道變了，有兩種情況。不是為了食物。不是新鮮的。這不是制造手工藝的問題。產品口味的不穩定會給顧客一種非常不專業的感覺，它會拉下顧客心中的飯館。

Products should be innovated. This dish is the core of a food and beverage store, and the taste is certainly good. It meets the taste of the majority of consumers, but also pays attention to the stability of the taste. Some restaurants may have a good taste. The next time you go, you will find that the taste has changed. There are two situations. Not for food. It's not new. It's not a matter of craftsmanship. The instability of product taste will give customers a very unprofessional feeling, it will pull down the restaurant in the hearts of customers.

除了穩定性，而且還時不時地更新產品，推出新產品和口味，一方面是要繼續保持競爭力的產品，豐富的產品，可以吸引新客戶，老客戶還可以增強重率-采購。在另一方面，產品選擇多，客戶都比較新鮮，同時也能滿足更廣泛消費者的口味，起到良好的排水效果。

In addition to stability, it also updates products and introduces new products and tastes from time to time. On the one hand, it is necessary to continue to maintain competitive products. Rich products can attract new customers, and old customers can also enhance the heavy rate of purchase. On the other hand, there are many choices of products, and customers are relatively fresh. At the same time, it can also meet the tastes of a wider range of consumers and play a good drainage effect.

四是主動宣傳，提高門店曝光率。在互聯網信息時代，也害怕祥子，大多數消費者都活躍在互聯網上。如果他們想吸引眼球，就需要知道如何利用互聯網的傳播優勢，借助新的媒體平臺來曝光自己的店鋪，這也是一種排水方式。

Fourth, take the initiative to promote and improve the store exposure. In the Internet information age, most consumers are active on the Internet. If they want to attract attention, they need to know how to use the advantages of the Internet to expose their stores with the help of new media platforms, which is also a way of drainage.

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Thank you for reading, hope the above content is helpful to you, if you want to know more wonderful content, please click our official website: Tianfang baozi join us http://www.hbjjs.com .