隨著社會發展,國民對于早餐的重視程度日漸上升,對早餐品質的要求也越來越高。作為國民剛需的早餐,現在已經不滿足于“吃飽”就可以了,而是要吃的“更好”、“更有品質”、“服務更好”!想把生意做火爆,這些要素缺一不可。如果你準備開家早餐店,想要在社區一炮而紅,應該如何做好宣傳活動呢?今天天方包子總部的市場導師為大家總結一下幾點開店的活動方向,希望可以幫到你。
With the development of society, people pay more and more attention to breakfast and have higher requirements for breakfast quality. As the breakfast that the people just need, they are not satisfied with "full" now, but want to eat "better", "better quality" and "better service"! If you want to do business well, all these elements are indispensable. If you are going to open a breakfast shop and want to become famous in the community, how should you do a good job in publicity? Today, the marketing supervisor of wupibao headquarters summarized the activity direction of opening a shop for you. I hope it can help you.
1.拉開店橫幅
1. Open the shop banner
想要顧客知道你的店開業了,直接、明顯的方式就是拉橫幅。對于餐飲來說,只要是新開業,消費者往往都會先去體驗一下,不管味道好不好,先試了再說...因此橫幅可以起到很好的“拉客”效果,如果橫幅上有吸引顧客前來的活動標語,效果事半功倍!
The direct and obvious way to let customers know that your store is open is to pull banners. As for catering, as long as it is newly opened, consumers will often go to experience it first. No matter whether the taste is good or not, try it first... So the banner can play a very good "soliciting" effect. If there are activity slogans on the banner to attract customers, the effect will be twice the result with half the effort!
2.親友體驗劵
2. Relatives and friends experience coupons
親友劵是針對周邊商家或其他客群發放的優惠券形式,東西雖小,效果卻很大!發放親友券有2點需要注意:第一,一張好的親友劵,內容應該是簡單、明了、直接的,別人拿到手里能夠很直觀得知道自己能得到什么;第二,發放親友劵應該集中在店鋪周圍直徑一公里的范圍——這個范圍內的人非常有可能成為我們的體驗者,過遠的距離,會讓體驗者放棄前來店鋪的想法。
Relatives and friends coupons are coupons issued to surrounding businesses or other customer groups. Although they are small, they have great effects! There are two points to pay attention to in the issuance of family and friends vouchers: first, a good family and friends voucher should be simple, clear and direct, so that others can intuitively know what they can get when they get it; Second, the distribution of family and friends coupons should be concentrated within a range of one kilometer around the store - people within this range are very likely to become our Experiencers. Too far away will make the Experiencers give up the idea of coming to the store.
試營業期間使用親友券,是合適的時機,因為這個時候不是賣多少產品,而是要調試口味,達到佳狀態,周邊顧客對你的反饋,是有用的修改意見。
It's a good time to use family and friends coupons during the trial operation, because this time is not about how many products to sell, but to adjust the taste and achieve a good state. The feedback from surrounding customers to you is useful modification suggestions.
3.開業適當做活動
3. Proper activities for opening

眾所周知,每個人的消費習慣是比較穩定的,你作為新開業的商家,想要抓住客群,直接的辦法就是做優惠活動,這樣才會吸引別人來“嘗鮮”,通過活動,先讓消費者先接受你的產品,然后真正靠品質來留住客戶,好的口碑就這樣慢慢傳開!
As we all know, everyone's consumption habits are relatively stable. As a newly opened business, the direct way to attract customers is to do preferential activities, so as to attract others to "taste fresh". Through the activities, first let consumers accept your products, and then really rely on the quality to retain customers. Good reputation is slowly spread!
想開好一個早餐店,做好開業宣傳很重要。天方包子擁有的市場導師團隊,提供開店全程扶持,以及上門帶店指導,能夠幫助每一位老板們,輕松理清開店流程,讓你的店鋪一炮而紅!
If you want to open a good breakfast shop, it is important to do a good job in opening publicity. The market tutor team of Shushi wupibao provides support for the whole process of opening the store and guidance for customers. It can help every boss to easily clarify the process of opening the store and make your store a success!
The above is the detailed introduction about Tianfang steamed stuffed bun joining. I hope it will help you. If you have any questions, please contact us. We will provide you with services with a professional attitude http://www.hbjjs.com