The fundamental way out of breakfast management - have their own characteristics

項目小，市場大。消費市場非常廣闊，無論大江南北，食客眾多，嗜者如云。老百姓天天消費，不用為銷路發愁。

The project is small and the market is large. The consumer market is very broad. No matter in the north and south of the river, there are many diners and addicts. People spend every day and don't have to worry about sales.

餐飲抓細節--細節決定成敗

Catering pays attention to details -- details determine success or failure

現代的餐飲業既蘊藏著巨大的商機，同時也存在著風險，如何把握著商機，及可能避免風險，增強企業的競爭力，取得餐飲企業的經營成功，已經成為我國餐飲企業當前不可能回避的問題。如何保持餐飲企業的青春常駐，應該抓好一下幾個方面的關鍵問題。

Modern catering industry not only contains huge business opportunities, but also risks. How to grasp business opportunities, avoid risks, enhance the competitiveness of enterprises and achieve the success of catering enterprises has become an unavoidable problem for catering enterprises in China. How to keep the youth permanent of catering enterprises, we should pay attention to several key issues.

一、早餐店正確地市場定位

1、 Correct market positioning of breakfast shop

影響一個餐飲經營成功和失敗的因素固然很多，但其中的關鍵因素就是市場的定位。餐飲的市場定位需要從本餐飲場所所處的地理位置、經營環境、消費群體出發，在進行廣泛市場調查分析的基礎上，根據市場、消費者的需求和競爭對手的特點、優勢、長處等綜合考察，做出符合本企業可行的定位，做到企業產品、服務的定位和消費者的要求相吻合，幾個定位和消費水平基本一致，就餐環境和賓客要求的水平相吻合，同時在市場定位上要突破單一性，力求多層次。企業在選擇主要目標市場的同時，還要從實際出發選擇多個細分市場作為企業的可爭奪市場，盡可能的滿足幾個消費群體的需求。要拋棄咬住一個價格不放松、認準一個市場不改變的經營思想，改變面向一個市場、一個消費群體的做法。

There are many factors that affect the success and failure of a catering business, but the key factor is the positioning of the market. The market positioning of catering needs to start from the geographical location, business environment and consumer groups of the catering place, make a feasible positioning in line with the enterprise on the basis of extensive market investigation and analysis, and make a comprehensive investigation according to the needs of the market and consumers and the characteristics, advantages and advantages of competitors, so as to achieve the goal of enterprise products The positioning of service is consistent with the requirements of consumers, several positioning are basically consistent with the consumption level, and the dining environment is consistent with the level required by guests. At the same time, we should break through the singleness and strive for multi-level market positioning. While choosing the main target market, enterprises should also choose multiple market segments as the market that enterprises can compete for, so as to meet the needs of several consumer groups as much as possible. We should abandon the business philosophy of sticking to a price and not changing a market, and change the practice of facing a market and a consumer group.

另外市場的定位應該是動態的，要改變傳統的一成不變的定位，制造隨機應變、隨市場而變、隨行就市、經營靈活的市場氛圍。并且要根據市場變化及時的、果斷的重新研究和確定新的定位，開拓視野，不斷調整客源結構，主動調整市場結構，主動搶占市場，不斷推陳出新，推出新款式，新品種、新服務，新特色增加搶占市場的份額。

In addition, the market positioning should be dynamic. We should change the traditional invariable positioning and create a market atmosphere of adaptability, market change, market adaptability and flexible operation. In addition, we should timely and decisively re study and determine new positioning according to market changes, broaden our horizons, constantly adjust the customer source structure, actively adjust the market structure, actively seize the market, constantly push through the old and bring forth the new, launch new models, new varieties, new services and new features, and increase the market share.

二、早餐餐飲經營的根本出路——具備自己的特色

2、 The fundamental way out of breakfast catering business -- with its own characteristics

把早餐辦出特色，才能在買方市場中有競爭力，才能生存和發展，這個特色既要包含飲食產品特色、服務的特色、產品和服務組合的特色，也包含環境氛圍的特色，在各種檔次餐飲場所林里的今天，墨守成規服務、一成不變產品，沒有自己的餐飲的品牌和特色，就必然在競爭中被淘汰出去，形成自己的川味特色并不是為特色而特色，而是為了滿足和適應消費者的求新選異的心里。如果我們的餐飲產品、服務、設施設備、氛圍都有自己特色，賓客就會慕名而來。

Only when breakfast is featured can it be competitive in the buyer's market, survive and develop. This feature should include not only the characteristics of catering products, services, product and service combination, but also the characteristics of environmental atmosphere. Today, in the forest of catering places of all grades, we stick to routine services and invariable products, and have no own catering brands and characteristics, It is bound to be eliminated in the competition and form its own Sichuan flavor characteristics, not for the characteristics, but to meet and adapt to the hearts of consumers seeking innovation and choice. If our catering products, services, facilities, equipment and atmosphere have their own characteristics, guests will come here with admiration.

三口碑效應

Three word of mouth effect

重視口碑效應由于成本費用的原因，小型的早餐餐飲和資本不是太雄厚的飯店一般不會作電視廣告或者是大型的報刊廣告，大型的餐館有時作部分廣告，我們承認廣告是有一定的作用的，但完全靠廣告的作用是不行的。因此餐飲的知名度、美名度就成了我們餐飲從業人員及為關心的問題。客源是餐飲的衣食父母，如何讓賓客、大眾對餐飲有良好的印象，并且保持這種良好的印象，是關系到企業的生存和發展，因為廣告的效應是不可忽視的，但是“口碑效應”對餐飲的經營更是十分重要的，餐飲在經營的過程中一定要十分重視“口碑效應”的威力。我們都知道“一言可以興邦，也可以喪幫”，如果餐飲在消費者的口碑中是好的，你的餐飲就會被一傳十、十傳百，像滾雪球一樣客源隊伍會滾滾而來，有了好的口碑餐飲的效益就會如日中天，就會給企業帶來勃勃生機。

Pay attention to the word-of-mouth effect. Due to the cost, small breakfast restaurants and Hotels with less capital generally do not make TV advertisements or large newspaper advertisements. Large restaurants sometimes make some advertisements. We admit that advertising plays a certain role, but it is impossible to rely solely on the role of advertising. Therefore, the popularity and reputation of catering have become the concern of our catering practitioners and customers. The source of customers is the food and clothing parents of catering. How to make guests and the public have a good impression on catering and maintain this good impression is related to the survival and development of enterprises, because the effect of advertising can not be ignored, but the "word-of-mouth effect" is more important for catering management. Catering must attach great importance to the power of "word-of-mouth effect" in the process of operation. We all know that "one word can prosper the country or lose the gang". If catering is good in the reputation of consumers, your catering will be passed ten or ten to one hundred. Like a snowball, the tourist team will roll in. With a good reputation, the benefits of catering will be like the sun and bring vitality to the enterprise.