To make every link of the establishment of breakfast franchise stores targeted, rigorous market research is essential. Because the data collected in the investigation process is a comprehensive description of the current situation of the industry and the situation of competitors, and it is also an important basis for a series of matters such as future financing, decision-making, business plan formulation and so on.

所謂的市場調查，既是早餐店鋪創(chuàng)建過程的起點，又貫穿于店鋪銷售活動的始終。它要求運用科學的方法，通過各種途徑、手段，有目的、有計劃、系統而客觀地收集、記錄、整理與分析本行業(yè)的現狀和歷史資料，預測其發(fā)展趨勢，為店鋪創(chuàng)建擬定經營和管理決策提出方案或建議，為店鋪的決策者進行科學決策提供依據。

The so-called market research is not only the starting point of the establishment process of breakfast stores, but also runs through the sales activities of stores. It requires the use of scientific methods, through various ways and means, to collect, record, sort out and analyze the current situation and historical data of the industry in a purposeful, planned, systematic and objective manner, predict its development trend, put forward plans or suggestions for the establishment of stores, draw up business and management decisions, and provide basis for the decision-makers of stores to make scientific decisions.

店鋪創(chuàng)建伊始，如果不了解其所售商品的市場行情和消費者需求，就會造成經營的盲目性，就很難取得良好的經濟效益和品牌效益，就會在激烈的市場競爭中失去**，甚至危及店鋪的生存。因此，市場調查對早餐店加盟創(chuàng)建有著十分重要的意義。其主要體現在一下幾個方面：

At the beginning of the establishment of a store, if you do not understand the market conditions and consumer needs of the goods it sells, it will cause blindness in operation, it will be difficult to obtain good economic benefits and brand benefits, and it will lose * * in the fierce market competition, and even endanger the survival of the store. Therefore, market research is of great significance to the establishment of breakfast stores. It is mainly reflected in the following aspects:

1、了解消費者需求是市場調查的首要作用

1. Understanding consumer demand is the primary role of market research

經營目的是為了將產品賣出去，實現其產品的價值。消費者購買產品，是因為它能夠滿足消費者的需求。可見，店鋪能否成功的銷售產品，關鍵是要掌握消費者需求，選定適銷對路的產品，而市場調查為此提供了有力的數據資料。

The purpose of business is to sell products and realize the value of their products. Consumers buy products because they can meet the needs of consumers. It can be seen that the key to the success of the store in selling products is to grasp the needs of consumers and select marketable products, for which market research provides powerful data.

2、市場調查是店鋪提高整體經營管理水平的依據

2. Market research is the basis for shops to improve the overall management level

店鋪經營管理水平的高低，直接影響其決策、采購、銷售和服務等各方面的狀況和水平，然后影響店鋪的經濟效益。通過市場調查，有利于及時發(fā)現自身的管理不足，了解同行業(yè)經營管理的情況，學習和借鑒他人的好方法、好經驗，不斷地改進和完善自己的管理工作，從而使整體經營管理水平再上新臺階。

The level of store management directly affects the status and level of its decision-making, procurement, sales and service, and then affects the economic benefits of the store. Through market research, it is conducive to timely discover their own management deficiencies, understand the operation and management of the same industry, learn from others' good methods and experiences, and constantly improve and perfect their own management work, so as to raise the overall operation and management level to a new level.

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