If joining a brand to succeed is like climbing a pyramid, then creating a brand oneself requires success, just like climbing Mount Everest. In fact, in today's society, there are not many opportunities left for small white entrepreneurs to create their own brands. This matter needs to be accomplished unless there are long-term practitioners in various fields of catering in the team.

我這里說的是團隊，是你的合伙團隊，不是你招聘來的團隊，基本上你很難招聘到優秀的餐飲從業者，第一人家在比你更大的餐飲企業的發展空間比你這更大，

What I'm talking about here is a team, your partnership team, not the team you recruited. It's basically difficult for you to recruit excellent catering practitioners, and the first family has more development space in a larger catering enterprise than you,

二，即使人家想出來，也是未來成就自己一番事業。

2、 Even if others come up with it, they will still achieve their own career in the future.

所以在這件事上，你需要一開始先找好一只團隊：產品研發，行政財務，視覺設計，運營找店。這4個位置保證至少1個人，并且每個位置都需要是具有長期的從業經驗。團隊找好以后，可以先去了解一下其他城市在快速增長，本城市存量不高的品類，這些也可以通過：外賣情報 小程序找到。

So in this matter, you need to first find a good team: product development, administrative finance, visual design, operation and store search. These four positions guarantee at least one person, and each position needs to have long-term work experience. After the team has found it, they can first learn about the rapidly growing categories in other cities that do not have a high stock in their own city. These can also be found through the takeout intelligence mini program.

選擇好品類以后，團隊就可以開始動起來了，產品研發，設計，找店。財務管理要注意。正常來說，早期一定要預留2個月的現金流。找店的同事要根據你們幾個人合伙能湊出來的總預算來找店，評判一個位置合適不合適，可以通過外賣情報小程序直接定位看這個位置有哪些店，經營情況都怎么樣來判斷。選好位置，

After selecting a good category, the team can start moving, including product development, design, and store search. Financial management should pay attention. Normally, it is necessary to reserve 2 months of cash flow in the early stages. Colleagues who are looking for a store should use the total budget that a few of you can gather together to find a store. They can judge whether a location is suitable or not. They can directly locate which stores are in that location through the delivery intelligence mini program and determine how their operations are. Choose a good location,

設計的小伙伴要抓緊出設計和施工圖，整體的視覺形象最好統一，才能起到讓消費者記住你們店。

The design team should quickly produce the design and construction drawings, and the overall visual image should be unified in order to make consumers remember your store.

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