誤區一速凍包子和包子機更省事?
Myth 1 is it easier to freeze steamed stuffed buns and steamed stuffed bun machine?
速凍包子:方便、成本較低,只需在店里翻熱即可售賣。
Quick frozen steamed stuffed buns: convenient and low cost, you can sell them by turning them over in the store.
但缺乏良好口感、食材新鮮度低、缺乏市場競爭力...這些或許都不能構成速凍包子的致命弱點。
However, the lack of good taste, low freshness of ingredients and lack of market competitiveness... These may not constitute the fatal weakness of quick-frozen steamed buns.
包子機:方便、減少人力。但同樣缺點就是原材料的浪費,導致成本高、利潤低
Baozi machine: convenient and reduce manpower. But the same disadvantage is the waste of raw materials, resulting in high costs and low profits
只適用于像學校、大型超市、包子生產基地等銷量比較大的地方適合使用。中小型包子店只會提高成本。
It is only suitable for schools, large supermarkets, steamed stuffed bun production bases and other places with large sales volume. Small and medium-sized steamed stuffed bun shops will only increase costs.
誤區二做早餐太累,一般人干不了
Myth 2: making breakfast is too tiring for ordinary people
有人說,這個世界上幸福的人,就是守著一家包子店,每天太陽升起就賺錢的生意人。
Some people say that the happy people in this world are businessmen who keep a steamed stuffed bun shop and make money every day when the sun rises.
為什么這么說呢?傳統很多不僅要承受身體的辛苦,也要接受收不回貨款、賺錢變成囤貨等一系列問題。
Why do you say so? Traditionally, many people not only have to bear the hardships of their bodies, but also accept a series of problems, such as not receiving the payment for goods, making money and turning it into hoarding goods.
不僅“辛苦”也“心苦”。但沒有哪個行業是容易的。
Not only "hard" but also "heart bitter". But no industry is easy.
誤區三新晉品牌,市場潛力大
Three misunderstandings: new brands with great market potential
很多創業者在選擇包子加盟時,會因為一時的新鮮感更青睞新品牌。
When many entrepreneurs choose baozi to join, they will prefer new brands because of the temporary novelty.
但缺少了市場和消費者的檢驗,我們在面對新品牌時更應該三思。
But without the test of the market and consumers, we should think twice when facing new brands.
此時更需要謹慎地分析,它為什么在市面上很少人知道?
At this time, we need to carefully analyze why few people know it in the market?
是因為別人都沒發現這個寶藏,還是因為這個產品經營困難,加盟商根本賺不到錢?
Is it because no one else found this treasure, or because the product is difficult to operate, franchisees simply can't make money?
一個看似充滿機會的創新,更要冷靜地去思考,謹慎地去決定。
An innovation that seems to be full of opportunities needs to think calmly and decide cautiously.
怕的是,以為擁有了一片藍海,殊不知占領的是一片沙漠。
What I'm afraid of is that I think I have a blue ocean, but I don't know what I occupy is a desert.
誤區四找個合伙人就能萬事大吉
Myth 4. Find a partner and everything will be fine
餐飲行業和其他行業不太一樣,不止要出錢還要出力,還得分工,大家會全力投入這一件事嗎?
The catering industry is different from other industries. It needs not only money but also effort, but also division of labor. Will everyone be fully involved in this matter?
不同行業的大牛發揮強項,跨界,創意滿滿。
Bulls in different industries play their strengths, cross-border and full of creativity.
但也有不少潛在問題——比如全職還是兼職創業?比如需要決策聽誰的?產品研發、運營管理這些重要和基礎的事誰來投入?
But there are also many potential problems - such as full-time or part-time entrepreneurship? For example, who needs to make decisions? Who will invest in the important and basic things of product research and development and operation management?
答案往往是大家很忙,請了個店長,隔一段時間大家聚在一起開會,但這樣并不能解決實際問題。
The answer is often that everyone is very busy. We invite a store manager and gather for a meeting every other time, but this does not solve the actual problem.
餐飲創業都需要全職+全身心死磕,否則精英聚合在一起也無濟于事。
Catering businesses need full-time + full-time hard work, otherwise it will be useless for elites to gather together.
誤區五酒香不怕巷子深
Mistake five: the fragrance of wine is not afraid of the depth of the alley
選址對于包子店的成敗起著至關重要的作用,“酒香不怕巷子深”的年代早已成為過去式。
Site selection plays a vital role in the success or failure of steamed stuffed bun stores. The era of "wine is not afraid of deep alleys" has long become a thing of the past.
好產品+好位置才能讓我們有一個好結果。
Good product + good location can make us have a good result.
除了這些,我們在經營過程中仍要時刻記著做宣傳,無論線上、線下還是電視臺,多露面才能讓食客記得。
In addition to these, we should always remember to do publicity in the process of business. Whether online, offline or TV stations, more appearances can be remembered by diners.
我們初創業者重要的事就要在殘酷的市場競爭中生存下來,在生存都成問題的情況下,所有的情懷都是扯淡。情懷是私人保有的情感內容,創業是做適應市場的飲食事業。
The important thing for our early entrepreneurs is to survive in the brutal market competition. When survival is a problem, all feelings are nonsense. Feelings are the emotional content of private ownership, and entrepreneurship is to do a catering business that adapts to the market.
誤區六在我看來,做餐飲很簡單
Myth 6 in my opinion, catering is very simple
無論從哪個維度看,餐飲都不是個簡單容易的行業。簡單的信息,就看看北、上、廣、深四個城市,一年的開店數量與關店數量。
No matter from which dimension, catering is not a simple and easy industry. For simple information, just look at the number of stores opened and closed in the four cities of Beijing, Shanghai, Guangzhou and Shenzhen in a year.
在這個行業,需要學習的太多太多,正在變化的越來越快。覺得餐飲很簡單,自己投身餐飲就是來降維打擊的,市場會給出它的答案。
In this industry, there is too much to learn, and it is changing faster and faster. I think catering is very simple. I join in catering to reduce dimension, and the market will give its answer.
看上去也許簡單,直到你置身其中,才發現被顛覆認知。
It may seem simple, until you are in it, you will find that you have been subverted.
The above is a detailed introduction to the joining of Tianfang baozi. I hope it will help you. If you have any questions, please contact us. We will provide services for you with a professional attitude http://www.hbjjs.com