01市場定位

01 Market positioning

經營包子店，一定要有清晰的市場定位，哪些人是你店鋪的消費群體？消費習慣怎么樣？以及人流走向這些都是需要考慮的問題！

To operate a steamed bun shop, it is essential to have a clear market positioning. Who are the consumer groups of your shop? How are your consumption habits? And the direction of the flow of people are all issues that need to be considered!

市場定位決定了店鋪應該如何選址、產品結構應該如何優化，如果你經過了詳細的市場調查就會發現：

Market positioning determines how a store should be located and how its product structure should be optimized. If you conduct detailed market research, you will find that:

一個有市場競爭力的包子店，它的每一款產品都是經過設計的！

A competitive baozi shop, where every product has been designed!

市場定位會影響到產品定價，一個有競爭力的包子店，一定是性價比高的店鋪，性價比不是單純看價格，而是產品品質與價格的優組合！

Market positioning will affect product pricing. A competitive steamed bun shop must be a store with high cost performance. Cost performance is not just about price, but a combination of product quality and price!

一味的價格戰只會兩敗俱傷，從產品品質上下功夫，在保證利潤的前提下“合理定價”，店鋪才能健康長遠地發展。

A blindly price war will only harm both parties. By focusing on product quality and ensuring profit, we can "reasonably price" the store in order to achieve healthy and long-term development.

02創造優越性的產品

02 Creating superior products

包子作為早餐的重要組成部分，要想留住顧客的心，過硬的產品品質和特色是前提，換句話說，就是包子店也需要差異化經營。

As an important component of breakfast, baozi requires excellent product quality and distinctive features to retain the hearts of customers. In other words, even baozi shops need differentiated operations.

在同質化的競爭中，要多站在消費者的角度思考：為什么要選擇來你這里消費？

In homogeneous competition, it is important to think from the perspective of consumers: why choose to consume with you?

蜀食一家五餡包作為當下受歡迎的包子品牌，真正以5款餡料打穿市場，以“少而精”的產品理念引領健康早餐風潮~

As a popular brand of steamed buns, Shushi's Five Filling Buns truly penetrate the market with five types of fillings, leading the trend of healthy breakfast with the product concept of "less but more refined"~

03餐飲的本質是服務

The essence of catering is service

包子店每天都在與顧客打交道，但是更多的都是回頭客！

The baozi shop deals with customers every day, but more of them are repeat customers!

不是說別人會因為你的服務好就一定會選擇你，而是說一句不經意的話就可能流失掉一位顧客。

It's not that others will definitely choose you because of your good service, but that a casual word may lose a customer.

因此，如果要想經營好一家包子店，要想比競爭對手留住更多的消費者，不僅要做好產品，更要做好服務，從細節處著手！

Therefore, if you want to run a good steamed bun shop and retain more consumers than your competitors, you not only need to do a good job in products, but also in services, starting from the details!

本文由天方包子加盟友情奉獻.更多有關的知識請點擊:http://www.hbjjs.com真誠的態度.為您提供為全面的服務.更多有關的知識我們將會陸續向大家奉獻.敬請期待

This article is dedicated to the friendship of Tianfang Baozi franchise. For more information, please click: http://www.hbjjs.com Sincere attitude. We will provide you with comprehensive services. We will gradually contribute more relevant knowledge to everyone. Stay tuned