開店前做好投資預算
Make investment budget before opening shop
既然已經做了大量的前期工作,那就根據自己的預算,把可能發生的費用一筆一筆的分解,每個環節要投入多少。
Since we have done a lot of preliminary work, we should break down the possible expenses one by one according to our own budget, and how much should be invested in each link.
如租房,只能投資4萬,然后按4萬的預算找房子,因為前期調查,也大概知道什么價格。比如4萬塊錢的房租不到100平米,就不可能按照100平米來做計劃。用餐區應該占多大的面積和座位?
For example, if you rent a house, you can only invest 40000 yuan, and then look for a house according to the budget of 40000 yuan. Because of the preliminary investigation, you probably know what the price is. For example, if the rent of 40000 yuan is less than 100 square meters, it is impossible to plan according to 100 square meters. What area and seats should the dining area occupy?
店里員工的工資和預算是多少,食材的成本是多少,盈虧平衡點是多少?比如2000年,你想一天賣2000塊,你要考慮你能不能做那么多,你逛過的店鋪同區域有沒有那么多自來水。別人一定努力過,但你未必能超越別人。
What is the salary and budget of the employees, the cost of the food materials and the break even point? For example, in 2000, if you want to sell 2000 yuan a day, you have to consider whether you can do so much and whether the shops you visited have so much tap water in the same area. Others must have tried, but you may not be able to surpass others.
加盟開店營造人氣很重要!
It's very important to join in and open a store to create popularity!
經過調查研究發現,面對不熟悉的店鋪,大多數人在吃飯的時候都會選擇店鋪,先看有多少人,再看味道,然后再去習慣。
After investigation and research, it is found that in the face of unfamiliar shops, most people will choose shops when they eat. They first see how many people there are, then see the taste, and then get used to it.
所以在開店初期營造一個大眾化的環境是非常重要的。如何打造人氣?
So it is very important to create a popular environment at the beginning of the store. How to create popularity?
(1)開店初期,可以邀請一些親戚朋友來店里品嘗。一方面,你可以請他們給你的餐廳提出建議,并得到一些反饋。另一方面,商店很受歡迎,因為人很多。
(1) At the beginning of the store, you can invite some relatives and friends to taste it. On the one hand, you can ask them to give suggestions to your restaurant and get some feedback. On the other hand, shops are very popular because there are a lot of people.

(2)服務員引導顧客就餐時,可以讓來店里的顧客把路邊大窗戶旁的座位坐滿。透過窗戶,外面的消費者可以看到用餐的場景,從側面營造出良好的商業現象,這也是常見的“招數”。
(2) When the waiter guides the customer to have a meal, he can let the customer to fill the seat beside the big window. Through the window, consumers outside can see the dining scene and create a good business phenomenon from the side, which is also a common "trick".
(3)用優惠吸引人。在實戰中,見效比較快的拉人氣的辦法,是頭一個月五折,二個月滿100返100,第三個月滿100返50午餐或早餐券。這是中餐館屢試不爽的招數。三個月后,基本附近的人只要好你這口的,都來吃過了,要是產品過硬,三個月足夠讓消費者形成一定的消費習慣。用餐時會條件反射式的想起你的店。
(3) Attract people with offers. In actual combat, the quick way to win popularity is 50% off in the first month, 100% off in the second month, and 50% off in the third month. It's a well tried trick for Chinese restaurants. Three months later, people in the neighborhood have come to eat as long as you have a good taste. If the product is excellent, three months will be enough for consumers to form certain consumption habits. When you have a meal, you will think of your shop conditionally.
餐廳經營遠不如你想像的那么簡單,入行之前一定要有心理準備,能吃苦,多學習,堅持+努力,才是取得成功的不二法寶。
Restaurant management is not as simple as you think. You must be prepared before you enter the business. To be able to bear hardships, to learn more, and to persevere and work hard are the only magic weapon for success.
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