一、天方包子的品牌產品優勢

1、 Brand product advantages of Tianfang Baozi

1. 招牌產品

1. Signature products

灌湯包：皮薄如紙、汁多餡鮮，采用「老面 + 生物發酵」雙工藝，面皮柔韌有彈性，咬開瞬間湯汁四溢。

Soup dumpling: With a thin skin like paper and a juicy filling, it uses a dual process of "aged noodles+biological fermentation". The dough is flexible and elastic, and when bitten open, the soup immediately overflows.

素三鮮：韭菜、雞蛋、木耳黃金配比，年銷量超 5000 萬個，復購率達 85%。

Su San Xian: a golden ratio of chives, eggs, and fungus, with an annual sales volume of over 50 million units and a repurchase rate of 85%.

黑椒牛肉包：進口牛肉搭配黑椒汁，冷鏈鎖鮮技術保留肉汁，成為年輕消費者最愛。

Black Pepper Beef Bun: Imported beef paired with black pepper sauce, cold chain freshness locking technology retains the meat juice, becoming a favorite among young consumers.

2. 健康化創新

2. Health oriented innovation

雜糧包：全麥面粉 + 藜麥餡料，膳食纖維含量提升 3 倍，適合健身人群。

Coarse Grains Bun: Made with whole wheat flour and quinoa filling, with a threefold increase in dietary fiber content, suitable for fitness enthusiasts.

養生包：加入枸杞、山藥等食材，獲「中國營養學會」認證，溢價率達 40%。

Health Kit: Contains ingredients such as goji berries and yam, certified by the Chinese Nutrition Society, with a premium rate of 40%.

二、行業趨勢：千億包子市場的「黃金賽道」

2、 Industry Trend: The 'Golden Track' of the Billion Dollar Bun Market

市場規模：2025 年中國包子市場規模預計突破 1500 億元，年增長率 13.6%。

Market size: The market size of Chinese steamed buns is expected to exceed 150 billion yuan by 2025, with an annual growth rate of 13.6%.

消費升級：30 元 / 籠的高端包子占比從 5% 升至 18%，健康化、場景化需求爆發。

Consumer upgrade: The proportion of high-end steamed buns priced at 30 yuan per cage has increased from 5% to 18%, leading to a surge in demand for healthy and scenario based products.

競爭格局：頭部品牌市占率不足 5%，區域性品牌（如天方包子）通過差異化策略快速崛起。

Competitive landscape: Top brands have a market share of less than 5%, while regional brands (such as Tianfang Baozi) quickly rise through differentiation strategies.

三、加盟流程：7 步開啟財富人生

3、 Franchise Process: 7 Steps to Start a Wealth Life

在線咨詢：撥打 400-0531-803 獲取《加盟手冊》。

Online consultation: Call 400-0531-803 to obtain the Franchise Handbook.

實地考察：到濟南總部試吃產品，參觀中央廚房。

On site inspection: taste the products at the headquarters in Jinan and visit the central kitchen.

選址評估：總部派專員實地調研，提供商圈分析報告。

Site selection evaluation: The headquarters sends a specialist to conduct on-site research and provide a business district analysis report.

裝修指導：輕裝修重體驗，15 天完成標準化裝修。

Decoration guidance: Light decoration emphasizes experience, complete standardized decoration in 15 days.

技術培訓：3 天理論 + 實操，考核通過頒發結業證書。

Technical training: 3 days of theoretical and practical training, and a certificate of completion will be issued upon passing the assessment.

開業扶持：總部派督導駐店 7 天，策劃開業活動。

Opening support: The headquarters will send supervisors to stay in the store for 7 days to plan opening activities.

持續運營：每月新品免費升級，季度經營分析會。

Continuous operation: Free monthly product upgrades and quarterly business analysis meetings.

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