Many people will have such confusion when opening a store. Is it better to choose direct franchise or self-management? These two methods have their own advantages and disadvantages. Let's analyze their advantages and disadvantages together.

加盟的優與劣加盟的優勢首先是品牌，多數人選擇具有知名度的加盟品牌，首先定位已經明晰；其二，加盟品牌會有統一的采購和配送體系，完善的配送物流體系可以保證供貨及時。對于這種省時省力的投資模式，著實引起了不少投資者的興趣，加盟統一的經營管理，缺乏創新性和靈活程度。但是自營開店自主性大。

The advantages of franchising are first of all brands. Most people choose well-known franchising brands. First of all, the positioning has been clear; Second, franchised brands will have a unified procurement and distribution system, and a perfect distribution logistics system can ensure timely supply. For this time-saving and labor-saving investment model, it has really aroused the interest of many investors. Joining in the unified operation and management is lack of innovation and flexibility. However, self operated stores have great autonomy.

加盟開店要受到營業面積大小、營業時間、售價的限制，同時也有人擔心交給加盟店的保證金會不會打折扣，任何事情要打申請、走程序等繁瑣流程。其次，無法保證選擇的店址就能盈利，這些都需要在實踐中慢慢摸索。加盟品牌的營業時間一般都有要求，因此做好市場調查，晚上你周邊人有多少人出來買東西。同時晚上要加強可視度，用電成本也高。另外，還要考慮你的商圈是否能接受他們（加盟品牌）的定價。

Franchise stores should be limited by the size of business area, business hours and selling price. At the same time, some people are worried about whether the deposit paid to franchise stores will be discounted. For anything, it is necessary to apply, follow procedures and other cumbersome processes. Secondly, there is no guarantee that the selected store location will be profitable, which needs to be explored slowly in practice. The business hours of franchised brands are generally required, so do a good job of market research, and how many people around you come out to buy things in the evening. At the same time, visibility should be strengthened at night, and the cost of electricity is also high. In addition, consider whether your business district can accept their pricing.

自營的優與劣自營非常大的一個劣勢就是沒有強大的后臺支撐，因此，沒有經驗的投資者將面臨較大的壓力。例如怎樣得到顧客的信任以及穩定客源，商品如何定價才不會使顧客流失，如何管理雇員，如何陳設貨架、設計招牌等等都有學問。關于以上這些開店的問題，如何管理員工、產品如何陳列，以及品牌的設計，都有大量的工作去做。自營開店可以拋開加盟的中間環節，店面直接面對消費者，可以直接賺取較高的營業利潤。

The advantages and disadvantages of proprietary trading one of the biggest disadvantages of proprietary trading is that there is no strong backstage support. Therefore, inexperienced investors will face greater pressure. For example, how to get the trust of customers and stabilize the source of customers, how to price goods so that customers will not lose, how to manage employees, how to display shelves, design signboards and so on. There is a lot of work to do on the above problems of opening stores, how to manage employees, how to display products, and brand design. Self operated stores can put aside the intermediate links of franchising and directly face consumers, which can directly earn higher operating profits.

二、直面市場，有助于店面獲取市場信息，了解消費者的需求特點。因為有直接控制權，便于操作管理，能體現、執行店面的行銷理念。同時自營店能處理企業的庫存品，增加附加服務。

2、 Facing the market directly is helpful for stores to obtain market information and understand the characteristics of consumers' needs. Because it has direct control, it is convenient for operation and management, and can reflect and implement the marketing concept of the store. At the same time, self operated stores can handle the inventory of enterprises and increase additional services.

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