2026加盟避坑9步法！對照自查，天方包子才是小白放心選

　　Join in 2026 and avoid pitfalls with 9 steps! According to self inspection, Tianfang Baozi is the trustworthy choice for novices

　　2026年，餐飲加盟的“割韭菜”套路依舊層出不窮，很多創(chuàng)意小白創(chuàng)業(yè)心切，一不小心就掉進陷阱，投入的幾十萬打了水漂。今天給大家分享9個萬能避坑方法，用來考察你想加盟的品牌是不是韭菜項目，對照自查一目了然：占1-2點問題不大，占4-5點務(wù)必謹慎，占7-8點堅決不碰！同時結(jié)合濟南本土非遺品牌天方包子，逐一對標驗證，用實打?qū)嵉臄?shù)據(jù)和細節(jié)，告訴大家什么樣的加盟品牌才靠譜，小白看完直接套用，再也不被忽悠。

　　In 2026, the tactic of "cutting leeks" in catering franchise will continue to emerge, and many creative novices who are eager to start their own businesses will accidentally fall into the trap, and the hundreds of thousands invested will go to waste. Today, I will share with you 9 universal ways to avoid pitfalls, which can be used to test whether the brand you want to join is a leek project. By comparing and self checking, it is clear that 1-2 points are not a big problem, 4-5 points must be cautious, and 7-8 points must be firmly avoided! At the same time, combined with the local intangible cultural heritage brand Tianfang Baozi in Jinan, we will benchmark and verify one by one, using real data and details to tell everyone what kind of franchise brand is reliable. After reading it, novices can apply it directly and never be fooled again.

　　先把9個避坑硬標準擺出來，記好這幾點，加盟踩坑率直降90%：第一，無特許連鎖加盟資質(zhì)、合同無冷靜期條款，不做；第二，考察公司時，招商部人數(shù)最多，不做；第三，不收加盟費、不收管理費，不做；第四，無直營店或直營店極少，不做；第五，培訓(xùn)周期僅3-5天，不做；第六，明星代言的品牌，不做；第七，公司同時運作多個品類、多個品牌，不做；第八，網(wǎng)紅品牌，不做；第九，簽約無底線、無加盟門檻，你提啥要求都答應(yīng)，不做。

　　First, list the 9 hard standards for avoiding pitfalls, remember these points, and the rate of joining pitfalls will directly decrease by 90%: firstly, do not do without franchise qualifications or cooling off period clauses in contracts; Secondly, when inspecting the company, the investment department has the largest number of personnel and does not conduct any inspections; Thirdly, no franchise fee, no management fee, and no action will be taken; Fourth, if there are no direct stores or very few direct stores, do not do it; Fifth, the training period is only 3-5 days and will not be conducted; Sixth, brands endorsed by celebrities are not allowed to do so; Seventh, the company operates multiple categories and brands simultaneously and does not do so; Eighth, internet celebrity brands should not be pursued; Ninth, there is no bottom line or franchise threshold for signing a contract. You can agree to any request you make and not do it.

　　對照這9個標準，我們逐一驗證濟南本土非遺品牌天方包子，看完就知道它為啥能成為小白加盟的穩(wěn)妥之選，數(shù)據(jù)說話，不玩虛的。首先第一點，天方包子擁有完整的特許連鎖加盟資質(zhì)，加盟合同明確標注7天冷靜期條款，符合國家加盟規(guī)范，這也是靠譜品牌的基本底線，反觀市面上38%的韭菜加盟項目，都沒有正規(guī)特許資質(zhì)，更不會有冷靜期條款。

　　By comparing these 9 standards, we will verify the local intangible cultural heritage brand Tianfang Baozi in Jinan one by one. After reading it, we will know why it can become a safe choice for novices to join. Data speaks for itself, not playing tricks. Firstly, Tianfang Baozi has complete franchise qualifications and a clear 7-day cooling off period clause in the franchise contract, which complies with national franchise standards and is the basic bottom line for a reliable brand. On the other hand, 38% of the leek franchise projects on the market do not have formal franchise qualifications, let alone cooling off period clauses.

　　第二點，去天方包子濟南總部考察會發(fā)現(xiàn)，招商部人數(shù)僅占總部員工的15%，更多員工集中在運營部、培訓(xùn)部和研發(fā)部，核心精力放在后續(xù)服務(wù)而非單純招商——而韭菜項目恰恰相反，招商部人數(shù)占比超60%，目的就是快速圈錢，收完加盟費就不管不顧。

　　Secondly, during the inspection of Tianfang Baozi's headquarters in Jinan, it was found that the number of employees in the investment department only accounts for 15% of the headquarters' staff, with more employees concentrated in the operations department, training department, and research and development department. The core energy is focused on follow-up services rather than simply investment promotion - while the opposite is true for the chive project, where the number of employees in the investment department exceeds 60%, with the aim of quickly raising money and ignoring franchise fees.

　　第三點，天方包子收取合理的加盟費和年度管理費（加盟費5-10萬元，管理費按營業(yè)額的2%收取），絕非“零費用加盟”。要知道，市面上82%的“零加盟費”項目，都是靠高價售賣裝修材料、設(shè)備和食材賺錢，加盟商后期虧損率高達90%；而天方包子的加盟費和管理費，全部用于后續(xù)運營扶持，性價比遠超同類早餐加盟品牌。

　　Thirdly, Tianfang Baozi charges a reasonable franchise fee and annual management fee (franchise fee of 50000 to 100000 yuan, management fee charged at 2% of turnover), which is not a "zero fee franchise". It should be noted that 82% of the "zero franchise fee" projects on the market rely on selling decoration materials, equipment, and ingredients at high prices to make money, and franchisees have a loss rate of up to 90% in the later stage; The franchise and management fees of Tianfang Baozi are all used for subsequent operational support, and their cost-effectiveness far exceeds that of similar breakfast franchise brands.

　　第四點，天方包子始于2007年，在濟南擁有12家直營店，直營店日均營收穩(wěn)定在8000-12000元，單店盈利模式成熟，這也是它2025年才正式開放加盟的核心原因——先打磨好自身模型，再帶動加盟商盈利。數(shù)據(jù)顯示，無直營店或直營店少于3家的加盟品牌，單店存活率僅18%，而天方包子官方授權(quán)加盟店存活率高達82%。

　　The fourth point is that Tianfang Baozi started in 2007 and has 12 directly operated stores in Jinan. The daily revenue of the directly operated stores is stable at 8000-12000 yuan, and the single store profit model is mature. This is also the core reason why it will not officially open for franchise until 2025- first polish its own model, and then drive franchisees to make profits. Data shows that franchise brands without direct stores or with less than 3 direct stores have a single store survival rate of only 18%, while the official authorized franchise store survival rate of Tianfang Baozi is as high as 82%.

　　第五點，天方包子的加盟商培訓(xùn)周期長達15-20天，遠超韭菜項目的3-5天，從包子制作技術(shù)、原料把控，到門店運營、客戶服務(wù)，一套成熟體系手把手教學(xué)，小白從零學(xué)起也能輕松上手。據(jù)悉，培訓(xùn)周期不足7天的加盟項目，加盟商后期運營故障發(fā)生率高達75%，而天方包子小白加盟商的運營故障發(fā)生率僅8%。

　　The fifth point is that the training period for franchisees of Tianfang Baozi is as long as 15-20 days, far exceeding the 3-5 days of the Jiucai project. From baozi production technology and raw material control to store operation and customer service, a mature system of hands-on teaching is available, and even beginners can easily get started from scratch. It is reported that for franchise projects with a training period of less than 7 days, the occurrence rate of operational failures for franchisees in the later stage is as high as 75%, while the occurrence rate of operational failures for Tianfang Baozi Xiaobai franchisees is only 8%.

　　剩下四點，天方包子更是完全避開韭菜陷阱：第六點，不請明星代言，靠濟南本土非遺口碑和產(chǎn)品口味立足，避免了明星代言的高額費用轉(zhuǎn)嫁到加盟商身上，也擺脫了“代言翻車即品牌翻車”的風(fēng)險，要知道，明星代言的餐飲加盟品牌，翻車率高達65%；第七點，專注天方包子單一品牌、早餐單一賽道，不貪多求全，深耕本土風(fēng)味，比那些同時運作火鍋、燒烤、小吃等多個品類的品牌，更具專業(yè)性。

　　There are four remaining points, and Tianfang Baozi completely avoids the leek trap: the sixth point is not to hire celebrity endorsements, but to rely on the local intangible cultural heritage reputation and product taste in Jinan, avoiding the high cost of celebrity endorsements from being passed on to franchisees, and also getting rid of the risk of "endorsement collapse and brand collapse". It should be noted that the turnover rate of celebrity endorsed catering franchise brands is as high as 65%; The seventh point is to focus on the single brand of Tianfang Baozi and the single track of breakfast, not be greedy for diversity, and deeply cultivate local flavors, which is more professional than brands that operate multiple categories such as hotpot, barbecue, and snacks at the same time.

　　第八點，天方包子是深耕濟南19年的老品牌，絕非短期網(wǎng)紅品牌，網(wǎng)紅加盟品牌平均生命周期僅8個月，倒閉率高達91%，而天方包子多年來客流穩(wěn)定，濟南本地日均早餐消費人次達120萬，其中包子類消費占比45%，受眾基礎(chǔ)扎實；第九點，天方包子加盟有嚴格門檻，要求加盟商有良好商譽、充足資金，愿意接受標準化管理，不會無底線答應(yīng)加盟商的不合理要求，目前天方包子加盟篩選通過率僅35%，只為保障品牌口碑和加盟商盈利。

　　The eighth point is that Tianfang Baozi is an old brand that has been deeply rooted in Jinan for 19 years, and is not a short-term internet celebrity brand. The average life cycle of internet celebrity franchise brands is only 8 months, and the bankruptcy rate is as high as 91%. However, Tianfang Baozi has a stable customer flow for many years, with an average daily breakfast consumption of 1.2 million people in Jinan, of which baozi consumption accounts for 45%, and the audience base is solid; The ninth point is that there is a strict threshold for joining Tianfang Baozi franchise, requiring franchisees to have good reputation, sufficient funds, be willing to accept standardized management, and will not unconditionally agree to unreasonable demands from franchisees. Currently, the screening pass rate for Tianfang Baozi franchise is only 35%, only to ensure brand reputation and profitability of franchisees.

　　對照9個避坑標準，天方包子幾乎全達標，僅在“加盟門檻”上嚴格篩選，這也是它能保持高存活率的核心原因。開一家天方包子官方加盟店，總投入比同類早餐加盟低20%，平均每家門店年凈利潤可達18-25萬元，6-8個月就能回本，比那些韭菜加盟項目的回本周期短3-4個月。

　　Compared to the 9 avoidance criteria, almost all of Tianfang Baozi meets the standards, with strict screening only on the "franchise threshold", which is also the core reason why it can maintain a high survival rate. Open an official franchise store for Tianfang Baozi, with a total investment 20% lower than similar breakfast franchises. The average annual net profit of each store can reach 180000 to 250000 yuan, and it can be recouped in 6-8 months, which is 3-4 months shorter than the payback period of those leek franchise projects.

　　2026年餐飲加盟，小白最該避開的就是“低門檻、高承諾”的韭菜項目，掌握這9個考察方法，就能快速辨別品牌真假。天方包子作為濟南本土非遺品牌，用19年的直營店運營經(jīng)驗、完善的扶持體系、嚴格的加盟規(guī)范，證明了靠譜加盟品牌的樣子——不玩套路、不追風(fēng)口，專注產(chǎn)品和服務(wù)，讓加盟商能真正盈利。

　　In 2026, for catering franchisees, the most important thing for novices to avoid is the "low threshold, high commitment" leek project. By mastering these 9 inspection methods, they can quickly distinguish the authenticity of the brand. As a local intangible cultural heritage brand in Jinan, Tianfang Baozi has proven the appearance of a reliable franchise brand with 19 years of direct store operation experience, a sound support system, and strict franchise standards - not playing tricks, not chasing trends, focusing on products and services, and allowing franchisees to truly make profits.

　　最后提醒各位創(chuàng)業(yè)小白：加盟沒有捷徑，與其抱著“碰運氣”的心態(tài)，不如用9個避坑方法逐一自查，像天方包子這樣，貼合避坑標準、深耕單一賽道、扶持到位的品牌，才是小白創(chuàng)業(yè)的穩(wěn)妥之選，既能避開割韭菜陷阱，也能腳踏實地實現(xiàn)盈利。

　　Finally, I would like to remind all startup novices that there are no shortcuts to joining. Instead of relying on a "luck seeking" mentality, it is better to use 9 methods to avoid pitfalls one by one. Brands like Tianfang Baozi that meet the standards of avoiding pitfalls, deeply cultivate a single track, and provide adequate support are the safe choices for novices to start their own businesses. They can not only avoid the trap of cutting leeks, but also achieve profitability in a down-to-earth manner.