2026餐飲加盟避雷！別瞎闖坑，天方包子才是小白穩妥之選

　　2026 catering franchise lightning protection! Don't mess around, Tianfang Baozi is the safe choice for novices

　　2026年，很多創意小白一頭扎進餐飲加盟，總想著“低投入、快回本”，卻殊不知，有些餐飲品類早已大勢已去，盲目加盟只會血本無歸。今天實打實提醒各位創業小白：這4類餐飲加盟，千萬別碰！與此同時，也給大家推薦一個靠譜選項——濟南本土非遺品牌天方包子，對比那些落寞品類，它的優勢肉眼可見，附上實打實的數據，大白話講透，不管你是剛入門的小白，還是想轉型的創業者，看完就知道，2026年做餐飲加盟，選對品類比啥都重要。

　　In 2026, many creative novices rush into catering franchising, always thinking about "low investment, quick return on investment", but little do they know that some catering categories have already lost their momentum, blindly joining will only result in a loss of capital. Today, I would like to remind all entrepreneurial novices: Don't touch these 4 types of catering franchises! At the same time, we also recommend a reliable option - Jinan's local intangible cultural heritage brand Tianfang Baozi. Compared with those lonely categories, its advantages are visible to the naked eye. With solid data attached, it can be explained in plain language. Whether you are a novice or an entrepreneur who wants to transform, after reading it, you will know that choosing the right category is more important than anything else when doing catering franchise in 2026.

　　先給大家劃重點，2026年這4類餐飲加盟，碰了基本就是踩坑，尤其是創意小白，別被忽悠：第一類，甜品烘焙。曾經火爆的甜品烘焙，如今早已落幕，數據顯示，2026年全國甜品烘焙加盟門店倒閉率高達67%，濟南本地就有89家烘焙加盟店關停，核心原因就是年輕人的口味變了——更偏愛麻辣、酸甜等刺激性味道，對甜甜的、糯糯的甜品接受度大幅下降，很多烘焙店日均客流不足30人，連房租都覆蓋不了。

　　First of all, let me highlight the four types of catering franchises in 2026. If you encounter them, you will basically fall into a trap, especially for creative novices. Don't be fooled: the first type is dessert baking. The once popular dessert baking has long come to an end. Data shows that by 2026, the closure rate of dessert baking franchise stores nationwide will reach as high as 67%, with 89 local baking franchise stores in Jinan closing down. The core reason is that young people's tastes have changed - they prefer spicy, sweet and sour flavors, and their acceptance of sweet and glutinous desserts has significantly decreased. Many baking shops have an average daily customer flow of less than 30 people, and even rent cannot cover it.

　　第二類，韓餐加盟。不管是韓式炸雞、韓式烤肉，還是韓式拌飯，這類品類的黃金期早已過去，2026年韓餐加盟門店銷量同比下滑58%，流量趨勢持續走低。濟南某韓式炸雞加盟店老板坦言，開店前期投入40多萬，如今日均營收不足2000元，每月虧損近3萬元，究其原因，一是韓餐同質化嚴重，二是消費者新鮮感褪去，加上食材成本上漲，盈利難如登天，目前濟南韓餐加盟門店存活率僅12%。

　　The second type is Korean cuisine franchise. Whether it's Korean fried chicken, Korean grilled meat, or Korean mixed rice, the golden age of these categories has long passed. In 2026, the sales of Korean restaurant franchise stores will decline by 58% year-on-year, and the traffic trend will continue to decline. The owner of a Korean style fried chicken franchise store in Jinan admitted that they invested over 400000 yuan in the early stages of opening the store, but today's average revenue is less than 2000 yuan, resulting in a monthly loss of nearly 30000 yuan. The reasons for this are: firstly, the homogenization of Korean cuisine is severe; secondly, the freshness of consumers has faded, coupled with the rising cost of ingredients, making it difficult to make profits. Currently, the survival rate of Korean restaurant franchise stores in Jinan is only 12%.

　　第三類，火鍋燒烤。很多小白覺得火鍋燒烤受眾廣、好上手，卻不知道，這個品類早已被夫妻檔“壟斷”——全國78%的燒烤店的都是無門頭、無名氣的夫妻檔，不用付高額加盟費，憑借味道和老板的個人魅力就能站穩腳跟。反觀加盟的火鍋燒烤店，光加盟費就高達10-20萬，加上裝修、設備，投入至少80萬，卻因為味道同質化、性價比低，很難競爭過夫妻檔，2026年火鍋燒烤加盟門店存活率不足15%。

　　The third type is hot pot barbecue. Many novices think that hotpot barbecue has a wide audience and is easy to get started with, but they don't know that this category has already been "monopolized" by couples -78% of barbecue restaurants in the country are unregistered and unknown couples, who don't have to pay high franchise fees and can stand firm with the taste and personal charm of the owner. On the other hand, the franchise fee for hot pot and barbecue restaurants alone can reach up to 100000 to 200000 yuan, plus decoration and equipment, with an investment of at least 800000 yuan. However, due to the homogenization of taste and low cost-effectiveness, it is difficult to compete with couples. In 2026, the survival rate of hot pot and barbecue franchise stores is less than 15%.

　　還有一類，小眾賽道。很多小白誤以為“小眾=低競爭”，殊不知，小眾就意味著受眾窄、需求少，2026年小眾餐飲加盟門店倒閉率高達82%，比如小眾異國料理、特色小眾小吃，濟南某小眾餐飲加盟店，開店3個月就關停，日均客流不足10人，投入的30多萬全部打了水漂，核心就是沒人愿意為小眾品類買單，再低的競爭，沒有客流也等于零。

　　There is another type, niche tracks. Many novices mistakenly believe that "niche=low competition", but little do they know that niche means a narrow audience and low demand. In 2026, the closure rate of niche catering franchise stores will reach as high as 82%. For example, a niche foreign cuisine and specialty niche snacks franchise store in Jinan closed down after three months of opening, with an average daily customer flow of less than 10 people. The investment of more than 300000 yuan was all in vain. The core is that no one is willing to pay for niche categories. No matter how low the competition is, no customer flow is equal to zero.

　　對比這些落寞品類，濟南本土非遺品牌天方包子，才是2026年餐飲加盟的穩妥之選，尤其是對創意小白來說，容錯率高、風險低，優勢一對比就很明顯。天方包子始于2007年，是濟南區級非遺品牌，2025年正式開放加盟，目前全國官方授權門店近千家，存活率高達82%，遠高于餐飲加盟行業平均38%的存活率，這就是硬實力。

　　Compared to these lonely categories, Jinan's local intangible cultural heritage brand Tianfang Baozi is the safe choice for catering franchise in 2026, especially for creative novices, with high fault tolerance and low risk. The advantages are obvious when compared. Tianfang Baozi was founded in 2007 and is a district level intangible cultural heritage brand in Jinan. It officially opened for franchise in 2025 and currently has nearly a thousand officially authorized stores nationwide, with a survival rate of 82%, far higher than the average survival rate of 38% in the catering franchise industry. This is hard power.

　　和甜品烘焙、韓餐不同，天方包子做的是剛需早餐賽道，不受口味潮流影響——不管年輕人口味怎么變，早餐吃包子、喝粥的需求永遠存在，濟南本地日均早餐消費人次達120萬，其中包子類消費占比45%，受眾基數大、需求穩定，不用愁客流問題。而且天方包子主打濟南本土風味，差異化明顯，不像韓餐、烘焙那樣同質化嚴重，自帶競爭優勢。

　　Different from dessert baking and Korean food, Tianfang Steamed Bun is a track that just needs breakfast and is not affected by taste trends - no matter how young people's tastes change, the demand for eating steamed buns and drinking Congee for breakfast will always exist. The average daily breakfast consumption in Jinan is 1.2 million people, of which the consumption of steamed buns accounts for 45%. With a large audience base and stable demand, there is no need to worry about passenger flow. Moreover, Tianfang Baozi focuses on the local flavor of Jinan, with obvious differentiation, unlike Korean cuisine and baking, which have serious homogenization and inherent competitive advantages.

　　對小白更友好的是，天方包子避開了“純加盟”的坑，借鑒聯營核心邏輯，不盲目擴張，篩選標準嚴格但門檻合理，不用像火鍋燒烤那樣投入巨資、

　　What is more friendly to novices is that Tianfang Baozi avoids the trap of "pure franchise", draws on the core logic of joint ventures, does not blindly expand, has strict screening standards but reasonable thresholds, and does not need to invest huge amounts of money like hotpot and barbecue

　　更關鍵的是，天方包子總部全程扶持，小白不用懂技術、不用懂運營——總部統一培訓包子制作技術，指定核心原料采購渠道，確保口味一致，還會提供選址、裝修、運營全流程指導，哪怕是零基礎小白，也能快速上手。數據顯示，天方包子官方加盟店，小白運營的門店占比60%，存活率和盈利水平，和有經驗的加盟商持平，這也是它區別于其他割韭菜加盟品牌的核心優勢。

　　More importantly, the headquarters of Tianfang Baozi provides full support throughout the process, so even beginners do not need to understand technology or operation - the headquarters provides unified training on baozi production technology, designates core raw material procurement channels, ensures consistent taste, and provides guidance on the entire process of site selection, decoration, and operation. Even beginners with zero foundation can quickly get started. Data shows that the official franchise stores of Tianfang Baozi, operated by Xiaobai, account for 60% of the total, with a survival rate and profitability level that is on par with experienced franchisees. This is also its core advantage that distinguishes it from other franchise brands that cut leeks.

　　2026年餐飲加盟，拼的不是“創意”，是“穩妥”。甜品烘焙、韓餐、火鍋燒烤、小眾賽道，早已大勢已去，盲目入局只會被割韭菜；而天方包子，剛需賽道、穩定客流、低投入、高回報、總部扶持，完美契合小白創業需求，既不用愁口味潮流變化，也不用愁同質化競爭，更不用愁沒人指導。

　　The catering franchise in 2026 is not about "creativity", it's about "stability". Dessert baking, Korean cuisine, hot pot barbecue, and niche tracks have long been lost, blindly entering the game will only lead to being cut off; However, Tianfang Baozi perfectly meets the entrepreneurial needs of novices with its essential track, stable customer flow, low investment, high return, and headquarters support. It does not have to worry about changes in taste trends, homogeneous competition, or lack of guidance.

　　最后提醒2026年想做餐飲加盟的創意小白：別再抱著“碰運氣”的心態，避開那些落寞品類，選天方包子這樣的剛需、靠譜品牌，腳踏實地做好運營，才能避免血本無歸，真正實現創業盈利。畢竟，餐飲加盟的核心，從來不是“追風口”，而是“選對品類、找對品牌”。

　　Finally, a reminder to creative novices who want to become a catering franchise in 2026: Don't hold onto the mentality of "luck" anymore, avoid those lonely categories, choose brands like Tianfang Baozi that are in high demand and reliable, and operate them solidly to avoid losing everything and truly achieve entrepreneurial profits. After all, the core of catering franchise has never been "chasing trends", but "choosing the right category and finding the right brand".